UK–China Consumer Marketing

Your bridge to Britain's Chinese community

Influence Exchange connects UK businesses with Chinese students, tourists, and expats — through the platforms they actually use.

Enquire now → See how it works
700k+
Chinese nationals in the UK
£8bn
Annual spending power
Xiaohongshu
The platform we specialise in

Trusted by businesses across

Restaurants Luxury Retail Universities Experiences & Attractions Public Sector Professional Services

Market snapshot

The Chinese consumer opportunity hiding in plain sight

Chinese nationals in the UK represent one of the most valuable and undertapped consumer audiences in the country — and almost no UK businesses are reaching them.

Population
0
Chinese nationals currently living in the UK
Spending power
0
Estimated annual consumer spending by Chinese communities in the UK
Tourist visits 2024
0
Chinese tourist visits to the UK in 2024 — up 76% on 2023 (VisitBritain)
Tourist spend 2024
0
Total UK spend by Chinese tourists in 2024 — forecast to hit £1.5bn in 2025
Avg. spend per visit
0
Average spend per Chinese tourist visit — one of the highest of any nationality
Students
0
Chinese students at UK universities — resident year-round, high spend
Shopping is the top activityChinese visitors are nearly 3x more likely to buy luxury goods in the UK than the average tourist (VisitBritain)
43% are aged 16–34Young, digitally native, and highly active on Xiaohongshu — the exact audience that drives discovery
The market is growing fastVisitBritain forecasts Chinese tourism to return to 1 million+ UK visits in 2025 — back to pre-pandemic peak

How it works

From strategy to results in four steps

01
Discovery call
We learn your business, your audience, and what success looks like. No fluff — just a clear picture of your opportunity.
02
Content strategy
Our team crafts culturally fluent content tailored for Xiaohongshu — the platform where Chinese consumers discover and decide.
03
Distribution
Posts go live via authentic accounts with real UK-based Chinese audiences. Organic reach, not paid impressions.
04
Reporting & growth
You get clear performance data and ongoing optimisation. We measure what matters — foot traffic, bookings, and enquiries.

Industries

Built for businesses ready to grow

Chinese consumers in the UK are active, affluent, and underserved by most British marketing. We help the right businesses reach them.

Restaurants & hospitality
Chinese students and tourists actively seek authentic dining recommendations on Xiaohongshu before visiting. Be the venue they choose.
Retail & luxury
Chinese tourists spend disproportionately on luxury goods and experiences in the UK. Position your brand as the destination of choice.
Education & professional services
From language schools to accountants, Chinese expats and students are actively searching for trusted UK service providers.
Experiences & attractions
Museums, stately homes, gardens, and cultural venues. Chinese tourists actively seek authentic British experiences — and Xiaohongshu is where they plan their visits.
Public sector & councils
Local councils and regional bodies looking to attract Chinese visitors and showcase investment opportunities. We help position your area to Chinese audiences already in the UK — and to potential visitors and investors in mainland China.

The platform

Why Xiaohongshu changes everything

Known as Little Red Book, Xiaohongshu is where Chinese consumers research, review, and recommend — especially when living abroad. It's where decisions get made.

  • 300 million monthly active users globally
  • Dominant platform for UK-based Chinese communities
  • High purchase intent — users actively seek recommendations
  • Peer-to-peer trust drives action far more than ads
  • Previously only accessible to businesses with large agency budgets
Xiaohongshu — Little Red Book
300M+
Monthly active users
72%
Users aged 18–35
#1
Discovery platform for Chinese abroad
Until now
Previously only accessible to corporates with big budgets

Client results

Businesses already making the shift

"We had no idea there was an entire platform where Chinese students in Manchester were discovering restaurants. Influence Exchange got us set up and in front of that audience — it's opened up a side of the market we didn't even know existed."

SN
SicilianNQ
Sicilian restaurant, Manchester

"As a fashion boutique we're always looking for new audiences. Influence Exchange laid the foundations for our expansion into Manchester's Chinese market — we now have a Xiaohongshu presence and a clear route into a community we'd never been able to reach before."

SY
SYLK
Fashion boutique — early partner

Free resources

Learn about the opportunity before you commit

Download our free guides to understand exactly who this audience is, why they're so valuable, and why most UK businesses are completely missing them.

Free PDF guide
The Invisible Market: Why Chinese Consumers Can't See Your Business Online
Most UK businesses are invisible to Chinese consumers — not because of their product, but because they're on the wrong platforms. This guide explains the gap and what to do about it.
Download free guide
Free PDF guide
The Invisible Market: The Secret Audience Spending Big in Your City That You Can't See
There's a high-spending, highly engaged audience already in your city — and they're actively looking for businesses like yours. Find out who they are and how to reach them.
Download free guide

Get in touch

Curious about the opportunity?

Drop us a message and we'll come back to you with a straightforward answer about whether this is the right fit for your business. No pressure, no pitch.

  • We'll respond within one business day
  • No commitment required
  • Straight answers, no jargon

Not ready to enquire yet? Start with a free guide.

Download one of our free resources above to understand the opportunity before you commit to anything.

View free resources →